What do you do when you want to showcase your SEO skills on a famous blog, and the blog owner won’t let you in? For John Doherty, SEO consultant for Distilled, the answer is to show them exactly what they’re missing. He’s just performed a fantasy site audit for writer Geraldine DeRuiter’s travel blog The Everywhereist (rated one of TIME’s best blogs of 2011) – and the result is an exhaustive array of recommendations on tags, keywords, information architecture and URL structure.
Is DeRuiter taking his advice? Not a bit of it – and we’re guessing Doherty knew this would be the case before he even started. DeRuiter has been pressured by her husband to improve her site’s SEO for years now, and she’s consistently dug her heels in. Did we mention her other half is Rand Fishkin of SEOmoz? ‘Nuff said.
(De Ruiter’s typically wry comment: “Aww, thank you, John! This was super interesting and so sweet. I’m obviously not going to implement any of these changes, because SEO is weird.”)
Image: See-ming Lee