There’s a lot of bad, bad writing out there. (I know this, because I’ve written some of it). And so much of it is avoidable. It really, truly doesn’t need to be that bad – but again and again, the same mistakes, the same unthinking, uncritical incompetence. (Yes, I’m still talking about my own writing – well spotted).
We can do better.
So here are 7 ways travel bloggers can – and unfortunately sometimes do – ruin their writing.
1. Not Beginning At The Beginning
Good stories never begin at the beginning of the events they’re describing. It’s easy to see why:
I first heard about the Travelllll blogtrip to Hull on their website one morning as I checked through my RSS feeds. I read up on the city using Wikipedia, contacted the blogtrip organisers and, to my joy, was accepted! Then 6 months passed, during which I did entirely unrelated things.
Then! The fateful day.
First I got up, then I had breakfast (a bowl of Cheerios; a slice of toast; proper Seville Orange marmalade, not that cheap stuff), packed my rucksack, checked my e-mail for the last time…
Oh, get on with it!
The only person who cares about your run-up to the event in question is you. Everyone else is here for the chase. They want the action, the drama, the sights and sounds – in short, they want to be there already, not watching you bumble around with your Cheerios. They want you to truly begin. And unfortunately, you probably only have one paragraph to do so. Most people will read your lede and use it to decide whether they want to continue reading.
So cut to the chase and grab them immediately. Hook them with drama, with humour, with mystery, with titillation or disgust, but whatever you do, hook them. Start with a pivotal moment, and don’t try to explain why it’s happening – you can do that later, when the reader can’t look away….
Rain is lashing at my back. I’ve just fallen over for the third time in 10 minutes. Around me, the hillside disappears into the growing gloom, capped by scudding clouds low enough to see even in these appalling conditions. I know where I am to within 5 miles. Here on the moors, that means I’m lost. I’m self-disgusted and panicky.
This is how people die.
2. Writing Beyond The End
The mirror image of the rambling first paragraph is the story that just won’t end.
I walked to the edge of the Acropolis and looked down, across the darkening sweep of Athens, my legs like jelly, my heart thumping.
It had been one of the worst days of my life, everything had gone wrong – but here I was. A lifelong dream, fulfilled and a day’s adventure, plucked from the jaws of defeat.
*I’d made it*.
So anyway, then I turned around and a few hours later I found this nice little place that sells gorgeous dolmades (that’s vine leaves stuffed with rice). There are lots of quality eateries in the Plaka district, and they stay open well into the small hours because Athenian people never go to bed! I had another beer. The really great thing about Athens is…
Woah woah, look – are we done yet?
The way you end a travel story is a large part of the way readers will remember it. So end well – solidly, or with a flourish, or if you’re feeling really brave, a line that unlocks some key aspect of everything that’s gone before, so it continues to unfold in the reader’s mind as they walk away from it. (My personal yardstick: British scifi author Iain M. Banks ended his novel Feersum Endjinn with a sentence that ended with a word that explained the story’s central mystery. Simply dazzling).
However you choose to end…make sure it’s obvious to the reader that you have ended.
3. Using Clichés
Sweeping vistas. Hidden gems. Veritable smorgasbord!
What is a cliché? It’s shorthand. It’s a word or phrase that has been said so many times by so many people that it’s been rendered meaningless. It’s just white noise. Every time you slot a cliché into your writing, your carefully crafted prose is interrupted by a blast of static, CHHHHHHHHHH! The reader is startled and disgusted. What’s that doing in here?
The reason for it being there, unfortunately, is that the writer momentarily stopped doing their job. Their brain stepped away to have a cup of tea and a cigarette, and something that didn’t require any thought was inserted as a placeholder. A placeholder the writer forgot to remove at the end. That’s how embarrassing clichés are. They’re as professionally unfinished as typos.
The only time you should use a cliché is when it’s correct. If you’re down the Kimberley Mine, you’re allowed to use the phrase “hidden gems”. Please only use “local colour” when referring to community-sponsored murals. And a Smörgåsbord is a Swedish buffet. Does the thing you’re describing look anything like a Swedish buffet (for example, is it a Norwegian buffet)? If it doesn’t – put a lid on it.
4. Taking Yourself Too Seriously
(Don’t worry. I’ll wait).
Now tell me that you don’t want your travel writing to be that funny, that engaging – that interesting.
Humour is a tool that good writers use to bolster and accentuate what they’re trying to say. It’s also pretty much the reason most things become popular on the internet. What “virals” get the most traffic? The ones that make you LOL. For example, this utterly daft 16-second bit of video has been watched by nearly 2 million people in the last month – and the sequel, well over that number.
You want some of that fun-seeking audience. That’s your job. But you also want to tap that richly trafficked vein of daftness without trivializing your work. That’s the challenge ahead of you. And it’s the ticket to online fame and fortune.
So go on – crack a grin once in a while.
5. Writing Meaningless Lists
Lists get a right old bashing across social media these days. Never mind that they’re a staple format and that they’re proven to drive traffic – they’re evil.
But the problem isn’t with lists themselves. It’s the way they’re being used.
Top 10 beaches. Best things to do in Europe. The 19 Most Amazing Types Of Cheese. 46 Best, Top And Most Amazing Beaches With Cheese Nearby! 186 Most Interesting Things Involving Other Things, Ever!
We’re being machine-gunned with this kind of crap on a daily basis, and unfortunately it’s making us hate lists – but the real problem is those little value-laden adjectives – “Best”, “Top”, “Most Awesome”. Because they’re usually meaningless.
And the easiest way to discover that?
Say “OK – prove it.”
When you write a value-judged list, you are offering it as an opinion and your credibility hinges on you being able to defend that opinion with an argument and supporting evidence. And if you can’t – you’re going to look like the Biggest, Most Amazing idiot Ever. (Sorry).
6. Presenting Opinion As Fact
From an early age, we’ve been told that to be respected in our opinions, we need to get our facts straight. But recently, the simple act of opening a blank blog post seems to have driven this out of our heads.
Over the last 7 years I’ve blogged a few things in a way that made me sound like an ass. Not because they were invalid viewpoints to have, but because by failing to flag them as What I Think, I presented them as fact . My intention was good but my phrasing was bad. I meant to open a discussion – but I sounded like I was preaching. Thou Shalt. Thou Shan’t. Do This. Forsake That!
Travel bloggers are passionate folk, because they’re talking about something that isn’t just a job – it’s a passion. Everyone within the industry cares about it, hard. Consequently, they have opinions and they’re not shy about sharing them. All well and good. The problem starts when opinion-driven blog posts are written as preaching fact, and suddenly the writer in question is Public Enemy Number 1 and his or her Inbox bulges with hate-mail.
Don’t do that.
(And another reason not to do it? You’re allowed to have stronger opinions if you add a personal disclaimer. You’re allowed to be more of an ass. And who doesn’t want that, eh?)
Personal Disclaimer: the writer of this post proudly upholds the right to be both wrong and an ass. Thank you.
7. Presuming Writing Skill Is A Talent Or A Luxury
And finally, we come to the biggie – the mother and father of all Don’ts when it comes to travel writing. And everyone falls foul of it at some point.
It’s a two-parter (yes, I’m cheating – which is another good tip, “always cheat”. Well, I digress…):
Common Assumption 1:
You’re either born a writer, or you’re not. And if you’re not, you either don’t write or you get a job writing for tabloid newspapers. Whatever happens, your writing is genetically or environmentally programmed, because it’s not a skill, it’s a talent.
Common Assumption 2:
Think you’re not any good as a writer? Oh well. Then why try to improve? (After all, see Assumption 1 – you can either write, or you can’t – no way of forcing it). But hey, it doesn’t matter, because as a travel blogger you can compensate in other ways (having lots of swanky visuals, or being super-active on social media). Good writing isn’t a requirement in this business…it’s a luxury.
Put these two assumptions together and you have this: some travel bloggers don’t need to learn to write. And that’s true…in the way that they don’t need to know anything about photography. Or using social media. Or travelling.
In the virtual world, your writing is at the heart of the all-important first impression you make with your readers and with potential business partners. Good writing gets you better treatment - in exactly the same way that your appearance is linked to how people judge your character in real life. You wouldn’t turn up to an interview dressed in a cloth sack smelling of horse manure – so why present yourself to potential investors (business partners, customers – anyone who will invest in you) with a shapeless heap of badly worded, erratically spell-checked writing that fails to convey what you’re truly capable of?
You don’t want that – and you don’t need to settle for it either, because writing is a skill. It can be learned. It’s not some mystical super-power the Chosen Few are born with – it’s something that comes easier to some, harder to others, but is accessible to everyone. Nobody is born knowing how a camera works, and similarly, nobody is born knowing how to string a sentence into meaning.
If you’re a travel blogger, one of the soundest investments you can make in your craft is to learn how to write better.
And everyone can learn how to write better.
This is the second in a 2-part series on effective travel writing.
The first (by the annoyingly talented and irritatingly helpful Abigail King) was posted yesterday and can be found here.
- 1 August, 2012 @ 11:05 [Current Revision] by Mike Sowden
- 24 March, 2012 @ 4:53 by John O'Nolan
- 20 December, 2011 @ 5:33 by John O'Nolan
- 13 December, 2011 @ 8:04 by John O'Nolan
- 13 December, 2011 @ 8:04 by John O'Nolan
- 28 September, 2011 @ 8:42 by John O'Nolan
- 28 September, 2011 @ 8:42 by Alastair McKenzie