Toronto Travel Bloggers Take on Massive Challenge

by Janice Waugh RSS 0 Comments
Toronto Travel Massive meeting, Sept 2011

At the September meeting of Toronto Travel Massive, a regular tweet-up to connect travel writers, bloggers and brands, members took on the challenge to raise funds for the Intrepid Foundation while getting the chance to win a 15 day trip to India with airfare.

The concept is simple. The person who raises the most money before the next meeting on October 27th  (deadline is the 26th) wins. There will also be a prize for the most Continue Reading

Dropbox Is Worth $4 billion – Say WHAT?

by Mike Sowden RSS 0 Comments
Dropbox

Out of nowhere, a humble cloud storage app becomes one of the most valuable startups on the internet…

Dropbox, where did you come from? According to Business Insider’s 2011 Digital 100, the cloud storage business is now the fifth most valuable internet startup in the world (topped only by Facebook, Zynga, Groupon and Twitter) and alleged to be worth $4 billion.

I’m sorry?

There’s no denying Continue Reading

PR Organisations Still Trying To Establish Global Standards For Social Media Measurement

by Alastair McKenzie RSS 3 Comments
Old fashioned tape measure

It must be like trying to herd cats; getting PR firms representing clients in different sectors in different industries on different continents to agree on what they use to measure the performance of their social media campaigns.

Three leading communications groups have announced they are having a go. They are forming a coalition to “define, develop and promote industry-leading standards for social media measurement”.

After a series of initiatives and conference discussions held over the past 16 months in Barcelona, Continue Reading