Many PRs and tourist offices still think in ‘old money’.
At World Travel market this week, I was on the stand of a South Pacific island talking to their PR and marketing rep. I asked her what the island’s policy was on travel bloggers. I told her I’d be interested to hear of any initiatives they might have.
She said that they have limited resources. They might include a blogger on a press trip, but for the most part they look for specialist luxury long-haul writers with commissions from major newspapers or publications.
“But you’re thinking about the cost of flying journalists half way around the world. I’m talking about bloggers. They are already out there! I can name you at least two bloggers I know of who are out in the South Pacific region right now. If they get in touch or turn up on your doorstep what can you do for them?”
I could see the cogs whirring and the light bulb come on.
Of course! In terms of individual “facilities” bloggers don’t always need expensive plane tickets, just ground arrangements – a couple of room nights and some tours or experiences.
“I’ll come back to you”, she said.
Image: Geneva Wirth