Or so we’re told fairly regularly. The travel industry has made huge steps over the last couple of years in terms of online marketing, and there are now more people on the internet talking about travel through blogs, social media profiles, video channels, and online publications than ever before. But, in such an emerging market, how do we know who’s actually in it?
Who are the people making up the next generation of travel media? How old are they? Where are they based? How much money do they make? How much traffic do they get? These are subjects which have been brought to question before, both by us and by others.
The previous posts on the subject – whilst good for provoking discussion – did little in the way of answering the questions being posed. We decided we wanted answers, and we want to share them with everyone else, too. So we’re asking for your help to take a couple of minutes out of your day and fill in our 2011 industry survey. It’s completely anonymous, and your answers will only ever be shared as aggregated results of the entire survey.
We hope that running this survey once a year will create a relevant, measurable benchmark for the entire industry as it grows and evolves.
Of course we’d also appreciate it a huge amount if you shared this post with friends and colleagues who you think it would be relevant to. The larger our survey sample size, the more complete and accurate the results will be – and the more useful the data will be to everyone!
This survey is brought to you in partnership with PollDaddy. Made by the same guys behind WordPress.com – PollDaddy is the best polling and survey software out there. Word.
- 1 January, 2012 @ 12:36 [Current Revision] by John O'Nolan
- 18 December, 2011 @ 10:08 by John O'Nolan
- 18 December, 2011 @ 3:08 by John O'Nolan
- 18 December, 2011 @ 3:05 by John O'Nolan
- 18 November, 2011 @ 7:06 by John O'Nolan
- 18 November, 2011 @ 7:05 by John O'Nolan
- 18 November, 2011 @ 6:57 by John O'Nolan
- 16 November, 2011 @ 20:02 by John O'Nolan
- 16 November, 2011 @ 19:51 by John O'Nolan