The new app is based on Landmark Press’s Welcome to Scotland website.
Launching the app, Fergus Ewing, Scottish Government Minister for Energy, Enterprise and Tourism said:
This app is an excellent way of getting the most up to date and relevant information to visitors, helping them make the most of their time in Scotland. It’s come at an exciting time where we have so much to offer in the lead up to, and beyond, the Commonwealth Games, Ryder Cup and the Homecoming in 2014.
Using GPS, the app provides comprehensive information for visitors on what they can see and do nearby, while the augmented reality facility helps them identify landmarks and hills – all of Scotland’s Munros and Corbetts are included.
Landmark Press publishes information for Scotland’s tourism industry, including 2.2 million annual ‘Welcome to Scotland’ and ‘Welcome to Edinburgh’ guides in 6 different languages. They also supply ‘Welcome’ bedroom folders to virtually all the hotels and other ‘accommodations’ in Scotland. Drawing on that pool of over 9,500 hotels, guest houses, B&Bs, holiday cottages, self catering apartments, hostels and caravan and camping parks, the app enables visitors to search for and book accommodation by destination.
Project Director, Alan Bird, says the app also has Special Offers from many of Scotland’s top attractions, activity operators, accommodation providers and restaurants, meaning that users will be able recoup the £2.99 purchase price many times over.
And that’s not the only way they can save money, he says:
One of the Welcome to Scotland app’s most valuable and unusual features is that all of its content and main map are preloaded. This means visitors can access the information wherever they are with no internet connection being required. As a Scottish travel app, this makes a huge difference because many of our most beautiful rural locations suffer from poor broadband and mobile data coverage. It also enables visitors from abroad to use the app on the go without risking expensive roaming charges.
The app can be downloaded from www.welcometoscotland.com/mobile-download. The company says that developing the app will be an ongoing process and anyone who wishes to be featured or who has improvements to suggest should contact them.