New Zealand Persuades Young People to Give Up Material Possessions for Travel Experiences

by Alastair McKenzie RSS 3 Comments
Lake Wakatipu, Queenstown, New Zealand

The first round of Tourism New Zealand’s new Stories Beat Stuff marketing initiative closes tomorrow.

The campaign challenges the influential youth market to give up their ‘stuff’ for the chance to win one of six New Zealand experiences of a lifetime by posing the question, “what would you trade for the story of a lifetime?”. It is based on the idea that amazing life experiences surpass material possessions for young people.

Entrants must post a short video Continue Reading

Sugar Rush in Sweden – Blog Trip Report

by Abigail King RSS 12 Comments
Row of five Swedish dolls

What happens when a journalist and bloggers travel together…

“You have to be quick,” he says, as peppermint sweetness fills the air.

Our hands move quickly, but it’s not fast enough. The syrupy glue turns to rock faster than a blogger without wifi turns into a restless pacing companion.

We – three bloggers, a journalist, a PR rep and my good self – are crystallising sugar in Sweden, just in time for Christmas. (Actually, I think the trip had more Continue Reading