This is a video he’s just made about his experience earlier this year with print advertising. Essentially he invested $30,000 in advertising with three specialised photographic publications, and he describes his results and conclusions. His full post, with stats, is here.
Hat tip to Gary Arndt (@EverywhereTrip) who alerted me. Gary himself wrote on this same subject a year ago on Tnooz.
This confirms what I’ve been saying for years about travel. Print advertising sucks. I’ve talked to many marketing managers at hotels and no one can point to any real success from print advertising campaigns. You spend enormous amounts of money for something that has a click through rate of 0% and no good metrics.
Do you have any evidence to draw any conclusions? Are you detecting a drift away from print advertising to direct ad space purchasing from small online publishers and bloggers?