Christmas Spirit Tree Powered By Social Media

by Alastair McKenzie RSS 0 Comments
Christmas tree in Union Station, Toronto

Santa and his elves have been hard at work in Canada, creating the ultimate social media Christmas mashup.

Actually it’s not Santa. He’s a bit busy at the moment and has sub-contracted the Christmas Spirit Tree to Canadian Tire, a company that sells tires (or “tyres” if you’re on the other side of the Atlantic) and other stuff.

They have installed a Christmas tree at Union Station in Toronto with 3,000 LED lightbulbs that respond to Christmas themed Continue Reading

Do you know where you are going next? Amazon might!

by Alastair McKenzie RSS 0 Comments
Hand holding a trekking compass

“They” know where you are, but do they know where you’re heading?

Amazon were granted a patent by the United States Patent Office on 6 Dec which indicates that they are developing a method for tracking people through their mobile devices, analysing their travel patterns and predicting where they might go next, in order to serve them more cleverly targeted advertising and promotions.

A CBS Moneywatch writer, Eric Sherman, has been examining the patent application which Continue Reading