European rail pass specialist, Eurail.com, has firmly established its credentials as an exponent of social media. At the beginning of the year (06 Jan 2011) it won a coveted Mashable award for its use of social media in customer services, making particularly strong use of both Twitter and Facebook, but the company has also been enthusiastically engaging with travel bloggers.
Eurail.com, based in the Netherlands, sells train passes online to travellers from all over the world. It is Continue Reading
The day after Gowalla announced it is to become a part of Facebook, Lonely Planet has launched the unique Wenzani mobile travel guide.
As I mentioned earlier today, social travel is a space waiting for a break out star and Wenzani is the latest to use socially generated recommendations to create a personalized travel guide. What makes this app different and more useful than others is that it taps into Continue Reading
One thing that you can be certain of when predicting digital travel media trends for 2012 is that the tools we use will continue to get smarter.
It should come as no surprise that mobile technology will carry on as the fundamental driver of the digital travel world in 2012. As a general trend, technology will be more intelligent than ever. As it relates to travel, technology will be smarter in the sense that Continue Reading
The first round of Tourism New Zealand’s new Stories Beat Stuff marketing initiative closes tomorrow.
The campaign challenges the influential youth market to give up their ‘stuff’ for the chance to win one of six New Zealand experiences of a lifetime by posing the question, “what would you trade for the story of a lifetime?”. It is based on the idea that amazing life experiences surpass material possessions for young people.
Gowalla announced an hour ago that it is to become a part of Facebook.
On the Gowalla blog, founder Josh Williams, described how two months ago he and co-founder Scott Raymond attended the Facebook F8 Developer Conference and were inspired by the new directions Facebook is going.
Facebook, it seems, was equally impressed by them, and the result is: Gowalla will be winding down at the end of January, leaving Texas and moving, lock, stock & barrel to California. It’s Continue Reading