Travel Bloggers Take To The European Rail Network

by Alastair McKenzie RSS 10 Comments
Milan station at midnight

European rail pass specialist, Eurail.com, has firmly established its credentials as an exponent of social media. At the beginning of the year (06 Jan 2011) it won a coveted Mashable award for its use of social media in customer services, making particularly strong use of both Twitter and Facebook, but the company has also been enthusiastically engaging with travel bloggers.

Eurail.com, based in the Netherlands, sells train passes online to travellers from all over the world. It is Continue Reading

Lonely Planet Launches Zulu Style Gowalla Replacement for Travelers

by Rich Whitaker RSS 7 Comments
Wenzani

The day after Gowalla announced it is to become a part of Facebook, Lonely Planet has launched the unique Wenzani mobile travel guide.

As I mentioned earlier today, social travel is a space waiting for a break out star and Wenzani is the latest to use socially generated recommendations to create a personalized travel guide. What makes this app different and more useful than others is that it taps into Continue Reading

Top Digital Travel Media Trends for 2012 – Get Smart

by Rich Whitaker RSS 5 Comments
future

One thing that you can be certain of when predicting digital travel media trends for 2012 is that the tools we use will continue to get smarter.

It should come as no surprise that mobile technology will carry on as the fundamental driver of the digital travel world in 2012. As a general trend, technology will be more intelligent than ever. As it relates to travel, technology will be smarter in the sense that Continue Reading

New Zealand Persuades Young People to Give Up Material Possessions for Travel Experiences

by Alastair McKenzie RSS 3 Comments
Lake Wakatipu, Queenstown, New Zealand

The first round of Tourism New Zealand’s new Stories Beat Stuff marketing initiative closes tomorrow.

The campaign challenges the influential youth market to give up their ‘stuff’ for the chance to win one of six New Zealand experiences of a lifetime by posing the question, “what would you trade for the story of a lifetime?”. It is based on the idea that amazing life experiences surpass material possessions for young people.

Entrants must post a short video Continue Reading

Sugar Rush in Sweden – Blog Trip Report

by Abigail King RSS 12 Comments
Row of five Swedish dolls

What happens when a journalist and bloggers travel together…

“You have to be quick,” he says, as peppermint sweetness fills the air.

Our hands move quickly, but it’s not fast enough. The syrupy glue turns to rock faster than a blogger without wifi turns into a restless pacing companion.

We – three bloggers, a journalist, a PR rep and my good self – are crystallising sugar in Sweden, just in time for Christmas. (Actually, I think the trip had more Continue Reading

Facebook takes over Gowalla

by Alastair McKenzie RSS 12 Comments
Packets of Gowalla brand stickers

Gowalla announced an hour ago that it is to become a part of Facebook.

On the Gowalla blog, founder Josh Williams, described how two months ago he and co-founder Scott Raymond attended the Facebook F8 Developer Conference and were inspired by the new directions Facebook is going.

Facebook, it seems, was equally impressed by them, and the result is: Gowalla will be winding down at the end of January, leaving Texas and moving, lock, stock & barrel to California. It’s Continue Reading

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