There’s more anecdotal evidence this week of large companies getting increasingly engaged with ‘social media’ marketing initiatives, but are they picking the right people to engage with? The motor industry embraces bloggers and influencers.

Auto journalist, Jack Barath for The Truth About Cars (TTAC) rails at the appearance of social media influencers in his sector, and in this case, at this week’s North American International Auto Show in Detroit.

We all ran by them this morning on the Continue Reading