Oman Launches A New International Press Trip Format

Painted oryx statues at the Bait al Zubair culture museum in old Muscat

You might argue that traditional press trips are nominally competitive for those journalists looking to find the best stories for their editors, but Oman has taken the competitive element one stage further with an innovative approach to the press trip format – team treasure hunts.

The Oman Ministry of Tourism and Oman Air have announced the First Annual Oman Air International Media Treasure Hunt, which will pit teams of journalists from Oman Air’s European destinations of France, Germany, Italy, Switzerland Continue Reading