The International Olympic Committee (IOC) is notoriously hard-nosed when it comes managing its brand assets. There are plenty of apocryphal stories about small traders and members of the public feeling the full legal weight of the Olympics for infringing their copyrights.

So it’s surprising to see a set of almost reasonable, even positive, guidelines on Social Media, Blogging and the Internet published by the IOC in advance of this summer’s Olympics in London.

In particular the Continue Reading