According to the poll of 1,000+ 18-35 year-olds carried out by the TNT Travel Show, which takes place at Earls Court in London on 3 March, most never use their smartphone when globetrotting, and prefer word-of-mouth travel recommendations to wasting time fiddling around with social media.
A massive 73% of backpackers say they favour word-of-mouth advice for the best travel recommendations, compared to an out-voted 14% who believe social media is the answer to backpackers’ dreams.
Nor are blogs considered any better as a source of travel recommendations, except by 13% of those polled.
Not that many backpackers pack the ‘tools of the trade’ in order to be able to access social media. 85% of Blackberry users and 68% of iPhone users prefer to leave their smartphones at home and take instead (90%) their camera.
Email comes out tops in the battle for ‘best tech for keeping in touch with friends and family’ while abroad, scooping 29% of the vote. Facebook came second at 22%, then SMS texting at 16% (the ones with their phones presumably!), Skype at 15%, mobile phone at 12% (so 4% more prefer texting to speaking?), landlines (3%), and here’s the shocker… Twitter 1% equal with snail mail!
So, how can travel bloggers better engage with, and become more relevant to, young backpackers?