You are viewing an old revision of this post, from 9 March, 2012 @ 20:43. See below for differences between this version and the current revision.
So the latest (Q3-Q4 US Digital Consumer) research from Nielsen, shouldn’t raise any eyebrows. Appropriately, with womens’ achievements being celebrated globally yesterday, it confirms that women dominate the blogosphere.
Not only do they make up the majority of bloggers in the USA with one in three bloggers being moms but they make up the majority of blog visitors too (54% Women, 46% Men). And their influence, particularly as mom and fashion bloggers, is growing.
Last year the New York Times got very excited when it discovered that fashion bloggers were becoming so influential they needed their own agents, and the influence of parent bloggers (52% of bloggers are parents with children under the age of 18 living in their household – Nielsen), notably moms, can quickly be brought to bear on any social, consumer or political issue.
I wrote last autumn about what I thought was a significant moment when the marketing power of mommy bloggers became apparent to the affiliate advertising industry. I think I’ve just seen another landmark moment for bloggers, and women bloggers in particular.
“Are bloggers taking over from celebrities?” ShePosts asks, and highlights this new Pantene commercial featuring Sarah Jones – Model? No… TV celeb? No… Movie actress? No… She’s a blogger.
I don’t see @EverywhereTrip being a Pantene model anytime soon, so the fashion blogosphere may be lost to us guy bloggers. Can we redress the balance in the travel blogosphere where women maybe have less of a natural advantage? Discuss ;)
Image: iStock/Danleap
Post Revisions:
- 4 March, 2013 @ 14:54 [Current Revision] by Alastair McKenzie
- 9 March, 2012 @ 23:19 by Alastair McKenzie
- 9 March, 2012 @ 20:43 by Alastair McKenzie
Changes:
| 9 March, 2012 @ 20:43 | Current Revision | ||
|---|---|---|---|
| Title | |||
| - | Male Bloggers? Meh | + | Male Bloggers? Meh, It's Women Who Are Driving Social Media! |
| Content | |||
|---|---|---|---|
| [kicker]Get over it, guys. It's not that surprising. Women have always been the 'communicators'...[/kicker] | [kicker]Get over it, guys. It's not that surprising. Women have always been the 'communicators'...[/kicker] | ||
| [dropcap]S[/dropcap]o the latest (<a href="http:// www.nielsen.com/ content/dam/ corporate/us/ en/reports-downloads/ 2012-Reports/ Digital-Consumer- Report-Q4-2012.pdf">Q3-Q4 US Digital Consumer</a>) research from Nielsen, shouldn't raise any eyebrows. Appropriately, with <a href="http:// internationalwomensday.com/">womens' achievements being celebrated globally yesterday</a>, it confirms that women dominate the blogosphere. | [dropcap]S[/dropcap]o the latest (<a href="http:// www.nielsen.com/ content/dam/ corporate/us/ en/reports-downloads/ 2012-Reports/ Digital-Consumer- Report-Q4-2012.pdf">Q3-Q4 US Digital Consumer</a>) research from Nielsen, shouldn't raise any eyebrows. Appropriately, with <a href="http:// internationalwomensday.com/">womens' achievements being celebrated globally yesterday</a>, it confirms that women dominate the blogosphere. | ||
| Not only do they make up the majority of bloggers in the USA with one in three bloggers being moms but they make up the majority of blog visitors too (54% Women, 46% Men). And their influence, particularly as mom and fashion bloggers, is growing. | Not only do they make up the majority of bloggers in the USA with one in three bloggers being moms but they make up the majority of blog visitors too (54% Women, 46% Men). And their influence, particularly as mom and fashion bloggers, is growing. | ||
| Last year the New York Times got very excited when it discovered that <a href="http:// www.nytimes.com/2011/09/29/ fashion/fashion-bloggers- get-agents.html?pagewanted= all">fashion bloggers were becoming so influential they needed their own agents</a>, and the influence of parent bloggers (52% of bloggers are parents with children under the age of 18 living in their household - Nielsen), notably moms, can quickly be brought to bear on any <a href="http:// www.mediabloodhound.com/mommy- bloggers-effectively-use- social-media- to-speak-up.html" >social</a>, <a href="http:// www.manufacturing.net/news/ 2011/12/toymakers-rely-on- mommy-bloggers- this-christmas" >consumer</a> or <a href="http:// www.bbc.co.uk/ news/uk-12238447" >political</a> issue. | Last year the New York Times got very excited when it discovered that <a href="http:// www.nytimes.com/2011/09/29/ fashion/fashion-bloggers- get-agents.html?pagewanted= all">fashion bloggers were becoming so influential they needed their own agents</a>, and the influence of parent bloggers (52% of bloggers are parents with children under the age of 18 living in their household - Nielsen), notably moms, can quickly be brought to bear on any <a href="http:// www.mediabloodhound.com/mommy- bloggers-effectively-use- social-media- to-speak-up.html" >social</a>, <a href="http:// www.manufacturing.net/news/ 2011/12/toymakers-rely-on- mommy-bloggers- this-christmas" >consumer</a> or <a href="http:// www.bbc.co.uk/ news/uk-12238447" >political</a> issue. | ||
| - | I wrote last autumn about what I thought was a significant moment when the <a href="http:// travelllll.com/2011/11/18/ are-mommybloggers-changing- the-face-of-affiliate- marketing/">marketing power of | + | I wrote last autumn about what I thought was a significant moment when the <a href="http:// travelllll.com/2011/11/18/ are-mommybloggers-changing- the-face-of-affiliate- marketing/">marketing power of mom bloggers became apparent to the affiliate advertising industry</a>. I think I've just seen another landmark moment for bloggers, and women bloggers in particular. |
| "Are bloggers taking over from celebrities?" <a href="http:// sheposts.com/ content/are- blogger-endorsements-replacing- celebrity-endorsements">ShePosts asks</a>, and highlights this new Pantene commercial featuring Sarah Jones - Model? No... TV celeb? No... Movie actress? No... She's a blogger. | "Are bloggers taking over from celebrities?" <a href="http:// sheposts.com/ content/are- blogger-endorsements-replacing- celebrity-endorsements">ShePosts asks</a>, and highlights this new Pantene commercial featuring Sarah Jones - Model? No... TV celeb? No... Movie actress? No... She's a blogger. | ||
| [youtube]http: //www.youtube.com/watch?v= RQAboiGXDbc[/youtube] | [youtube]http: //www.youtube.com/watch?v= RQAboiGXDbc[/youtube] | ||
| <strong>I don't see @EverywhereTrip being a Pantene model anytime soon, so the fashion blogosphere may be lost to us guy bloggers. Can we redress the balance in the travel blogosphere where women maybe have less of a natural advantage? Discuss ;)</strong> | <strong>I don't see @EverywhereTrip being a Pantene model anytime soon, so the fashion blogosphere may be lost to us guy bloggers. Can we redress the balance in the travel blogosphere where women maybe have less of a natural advantage? Discuss ;)</strong> | ||
| Image: <a href="http:// www.istockphoto.com/user_ view.php?id=498152" >iStock/Danleap</a> | Image: <a href="http:// www.istockphoto.com/user_ view.php?id=498152" >iStock/Danleap</a> | ||
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I hate to break it to you, but most travel bloggers are women too. 70% of the attendees at TBEX last year were women.
I think I’d be a great spokesperson for Rogaine.
Hehe! In Capt Jack Sparrow voice: sorry, couldn’t resist it mate :)
Doesn’t the Rogaine need to work in order for you to be a spokesman? :)
I agree with Gary. Women are the dominant ones for travel bloggers as well. If you think men are on the lower end for travel, you should see how bad it is on the dad travel blogger side!
I need only tap into a travel-related twitter conversation to quickly realize this fact. I, for one, think it’s the bees knees. I’ve found some real kick ass female travel bloggers since launching my site a couple weeks ago.
That said, I am doing my part to ‘redress the balance.’
One style point, if I may be so bold: The term ‘meh’ by it’s very nature cannot precede an exclamation point. It’s the equivalent of shrugging your shoulders and shouting simultaneously. ;)
Hahaha – What do you say to that Al? :P
Hmm. Good style point…
(cough) What exclamation point?
;)
Sarah James isn’t just a blogger, she’s a good-looking blogger. Dunno about the rest of you, but I can’t compete with that, so I won’t try. :-)
It’s actually not surprising that women are in the majority in travel blogging, as well. If you look at relationships – married or not – the woman is often the planner. I believe even Gary has a planner… With the planning comes the natural instinct to share information. In family travel, which is what I do, I think I’ve only met 2 male bloggers.
Years ago, when I was freelancing, one of the corporate clients I worked with (a large American tire company) ran an incentive program for tire dealers every year. Dealers who bought enough tires would be spent on an ultra-luxe trip for two to Paris, Monaco, Hong Kong, or whatever the featured destination was that year.
My job was to write travel copy for an enormously expensive brochure. (I think each copy of the brochure cost something like $25 to produce: one year, the brochure had tipped-in pieces of silk, cards from the Monte Carlo casino, etc.) My instructions were to “romance the destination” for the wives, because the wives were the target audience. According to the tire company’s marketing V.P., the wives were the decisionmakers in matters of travel, so the company’s goal was to get the wives to say, “Honey, you’re going to buy 200,000 Goodwidget tires this year, because I want us to go on that trip to Monte Carlo.”
As an experienced blogger in other fields, but new to the travel industry, I noticed almost immediately that travel blogging is dominated by females. The overwhelming bulk of my twitter follows and blog comment’s also come from females.
Just think, *I* could have been Gary, fighting off the ladies with a stick at TBEX, cruising to Motels during lunch breaks in my convertible 911, my last three hairs rustling in the wind, the doe-eyes of a lovely lady blogger staring at my mirrored head and touching up her make-up…..
What a glorious industry this is, my only regret is that it took me this long to find out.
Do you really think we have a “less of a natural advantage” in travel arena?
I certainly don’t think so and a majority of travel bloggers I know are women! :)
Well, I am not really surprised :)