The world of travel journalism is undergoing a revolution and tourist offices need to create a new position to handle it – the Digital Press Officer (DPO) or Digital PR Manager (DPR).

The craft may be the same – a travel writer is either good or bad regardless of the format – but there are fundamental differences between old and new travel media. Tourism organisations and destination marketing organisations (DMOs) of all sizes (local, regional, national) need to recognise those Continue Reading