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Gatwick Airport is the UK’s second largest airport and the busiest single-runway airport in the world. Its 24/7 Twitter service not only keeps passengers informed by ‘broadcasting’ up-to-the minute details during disruptive weather, flight delays and everyday airport activity, but also pro-actively handles passengers’ queries and concerns through the #askgatwick hashtag. This means that no matter what time of the day or night, if a passenger requires help then Gatwick can respond and, where appropriate, address it immediately.
The airport has produced an infographic with some stats on its Twitter service and its other social media activities & awards…
Lindsay Baldwin, Head of Airport Communications said:
We recognise the importance of providing accurate and timely communication – not only during times of disruption but also in responding to broader enquiries or passenger feedback. Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.
Twitter has also included Gatwick in its Enhanced Profile Page roll out – a new profile design which helps brands better convey important messages to followers. Gatwick will be able to use this functionality to highlight key content in times of disruption by promoting a Tweet to the top of the airport’s timeline on the profile page, ensuring latest information and advice is easily accessible. This will enable Gatwick to alert passengers to key Tweet content at all times, such as flight scheduling and breaking travel news.
Post Revisions:
- 25 April, 2012 @ 9:43 [Current Revision] by Alastair McKenzie
- 25 April, 2012 @ 9:42 by John O'Nolan
- 25 April, 2012 @ 9:39 by John O'Nolan
Changes:
| 25 April, 2012 @ 9:39 | Current Revision | ||
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| [kicker]Gatwick is the first UK airport to be granted Twitter's little 'blue tick' of authority for its customer service role keeping passengers up-to-date on the latest travel news.[/kicker] | [kicker]Gatwick is the first UK airport to be granted Twitter's little 'blue tick' of authority for its customer service role keeping passengers up-to-date on the latest travel news.[/kicker] | ||
| [dropcap]G[/dropcap]atwick Airport is the UK’s second largest airport and the busiest single-runway airport in the world. Its 24/7 Twitter service not only keeps passengers informed by 'broadcasting' up-to-the minute details during disruptive weather, flight delays and everyday airport activity, but also pro-actively handles passengers' queries and concerns through the #askgatwick hashtag. This means that no matter what time of the day or night, if a passenger requires help then Gatwick can respond and, where appropriate, address it immediately. | [dropcap]G[/dropcap]atwick Airport is the UK’s second largest airport and the busiest single-runway airport in the world. Its 24/7 Twitter service not only keeps passengers informed by 'broadcasting' up-to-the minute details during disruptive weather, flight delays and everyday airport activity, but also pro-actively handles passengers' queries and concerns through the #askgatwick hashtag. This means that no matter what time of the day or night, if a passenger requires help then Gatwick can respond and, where appropriate, address it immediately. | ||
| The airport has produced an infographic with some stats on its Twitter service and its other social media activities & awards... | The airport has produced an infographic with some stats on its Twitter service and its other social media activities & awards... | ||
| - | <img class=" | + | <p style="text-align: center;"><a href="http:// travelllll.com/wp-content/ uploads/2012/ 04/lgw_infographic.jpg"><img class="size-full wp-image-7027 aligncenter" title="LGW Twitter infographic" src="http://travelllll.com/ wp-content/uploads/2012/04/ lgw_infographic.jpg" alt="LGW Twitter infographic" width="577" height="1920" /></a></p> |
| Lindsay Baldwin, Head of Airport Communications said: | Lindsay Baldwin, Head of Airport Communications said: | ||
| <blockquote>We recognise the importance of providing accurate and timely communication – not only during times of disruption but also in responding to broader enquiries or passenger feedback. Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.</blockquote> | <blockquote>We recognise the importance of providing accurate and timely communication – not only during times of disruption but also in responding to broader enquiries or passenger feedback. Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.</blockquote> | ||
| Twitter has also included Gatwick in its Enhanced Profile Page roll out - a new profile design which helps brands better convey important messages to followers. Gatwick will be able to use this functionality to highlight key content in times of disruption by promoting a Tweet to the top of the airport’s timeline on the profile page, ensuring latest information and advice is easily accessible. This will enable Gatwick to alert passengers to key Tweet content at all times, such as flight scheduling and breaking travel news. | Twitter has also included Gatwick in its Enhanced Profile Page roll out - a new profile design which helps brands better convey important messages to followers. Gatwick will be able to use this functionality to highlight key content in times of disruption by promoting a Tweet to the top of the airport’s timeline on the profile page, ensuring latest information and advice is easily accessible. This will enable Gatwick to alert passengers to key Tweet content at all times, such as flight scheduling and breaking travel news. | ||
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