The website itself – which has versions in Arabic, English, French, German, Italian, Russian, Japanese and Chinese – is a comprehensive tourism portal with dynamic information on Abu Dhabi’s attractions and experiences, culture, heritage and events and recreation activities. It also has a new hotel search option which aggregates live deals and room availability from over 50 booking engines, allowing visitors to find real-time information prior to their decision to book.
It is clear that the emirate has invested time, money and effort in its marketing imagery because much of it shows up here on the social media channels in an attempt to engage with travellers and invite them to become active contributors to the destination, posting, commenting and sharing their experiences.
There is a promotion designed to kickstart the audience for the new website. During June, visitors to the site can enter an Abu Dhabi 360° competition when they subscribe to the website’s planned e-newsletter. The prize is a luxury 6-night holiday to Abu Dhabi visiting Abu Dhabi city, the wilderness of Rub Al Khali – the world’s largest unbroken expanse of sand – and a chance to relax on Sir Bani Yas Island, home to more than 10,000 free roaming animals, including Arabian Oryx, gazelles and giraffes. The prize package includes return business class tickets to Abu Dhabi with Etihad Airways.
The destination website and social media channels are meant to accompany visitors in all stages of their trip from dreaming and planning to the actual booking, throughout their stay in Abu Dhabi, and upon their return to home. A second stage of development scheduled for completion before the end of the year, will include iPhone and iPad apps, interactive maps, flight booking, car rental, and additional social media channels.
Have you been to Abu Dhabi or plan to visit? Will you engage with the new social media channels?
Image: TCA Abu Dhabi