This week celebrated the third annual Internet Week Europe

transparent digital screen with info about London on it

If you are interested in the cutting edge of Internet tech and social media marketing then this is a good week to be in London because we are in the middle of an extraordinary and entirely crowd-sourced festival taking place at various venues across the capital, spanning from the broad East London ‘Tech City’ Silicon Roundabout and Shoreditch, through to the headquarters of powerhouses including YouTube, Google and cultural institutions such as The V&A.

This year’s Internet Week Europe draws leaders from across the continent’s thriving digital landscape, with tech-trailblazers and trend setters organising events in the capital to engage with industry peers and punters alike, representing the full spectrum of the industry like no other festival can…

Organisations holding events during the festival currently include

VitaminT, Internet Explorer from Microsoft, MediaMonks, Uber, Bizzabo, citizenM, Wayra, Conferize, General Assembly, BBC , Google / YouTube, IAB, Razorfish, VICE, Made by Many, Silicon Drinkabout, SoundCloud, The European Commission, V&A, Metaphwoar!, Mother, Protein, Seven, Digital Shoreditch, Hyper Island, Unit 9, Seedcamp, mcgarrybowen, SheSays, Information Is Beautiful, chirp.io, AKQA, The Collaborative Arts Network, The Hospital Club, Ignite, Largetail, Dezeen, Dare, Sidekick Studios, Don’t Panic, Believe.in, Crane.tv, The School for Startups, Splash, The Church of London, Flamingo, Creativeworks London, Sweet Retweets, #KittenCamp and Dropr.

A typical example of the kind of event on offer is being held by Sweet Retweets on 16^th November (now sold out), which will be exploring the ways in which outlets like the BBC, Daily Mail, Reuters, CNN, AOL and Yahoo! write for the web and social platforms.

They’ll look at the way they write their updates to make their content so shareable, and outline the tips and tricks you can steal to make the content on your own website and social media channels utterly irresistible to your audience.

Held at Google Campus, in the heart of Tech City and sponsored by designers Handstand Creative, the session will cover:

Crafting killer titles for your blog posts, news items and features that encourage people to click through and share on social media.
Engaging your Facebook audience to get more comments, likes and shares.
Top tips for writing tweets that travel.
How to manage your frequency of posting.

Speakers, are Sue Keogh and Christine Cawthorne who met when working as web editors for Yahoo! UK.

Another interesting initiative is, or rather, was, the European Multilingual Blogging Day 2012 on Wednesday, which gave bloggers a chance to highlight the multilingual dimension of the web. The basic idea is to feature one or more languages on your blog that you don’t usually use. It could be that you usually write in a language that is not your native one, or that you do write in your native language but have other language skills. Bloggers could look to invite a guest blogger or bloggers to write in another language. Posts included the hash tag #babel2012 and/or #iwe.

You can follow progress on European Multilingual Blogging Day on Twitter at @euonymblog