Google’s got its fingers in a lot of pies. A lot of them. But that’s not new news. What is new is what Google’s recent purchase of Frommer’s might mean to its undisclosed intentions in the travel space.
Speculation about Google’s ambitions in travel first spiked in July 2010 when, for $700 million, it purchased ITA Software, a leading provider of air search technology.
It was piqued again when, in September 2011, Google bought Zagat, the well-known Continue Reading
As a full-time travel writer, I’m often asked how I got “so lucky.”
To them, I just simply started a website, wrote a few diary entries on my trips and started getting paid to travel the world. Of course, if you’ve read Gary Arndt and Matthew Kepnes’ open letters to travel bloggers, you’ll know this is really never the case.
Anybody can start a travel blog; however, if you’re looking to be able to quit your Continue Reading
Recently I was approached by two PR agencies offering me a chance to travel to their destination for free.
The first one offered my three nights stay in any of the global locations (it’s a luxury hotel chain). They gave me a three-month window to choose from. They wrote specifically to me and the entire email felt like they had written it about me and my site, not a copy/paste to a bunch of bloggers.
Can you describe what you do in less than 20 seconds? (What you do as a travel blogger, I mean. Not your day job.) After those key fleeting moments, are you routinely asked for more information? Do people express interest in who you are, what you write, how your readers think and whether you would be willing to contribute to a commercial effort in exchange some for cold hard cash? Then it’s time for a media kit! Actually, even if Continue Reading
When you flip a coin, is the head of a penny (or penny equivalent) any less decisive than a bigger, heavier coin of solid gold, or do the gleam and heft of the latter – not to mention its value – endow it with more tails-you-lose finality? And what the hell does this have to do with blog marketing strategies?
I see the two sides of the how-to-make-blogging-profitable coin as follows: Heads is the much-discussed challenge of monetisation (the word we Continue Reading