Hey, you know what those gossipy Canadians are like… ;)
You’d think they’d be the most active participants in social media – well, not even close!
In ‘English language’ social media, they might be, but in a global context they just scrape into the Top Ten, according to digital analysts, comScore, who have published their latest report into the state of social networking activity around the globe.
According to comScore, the global monthly average for online hours spent Continue Reading
Looking for a new way to plan your travel which combines all your different research sources?
LabTrip is another startup which is hot off the blocks and on a mission to reinvent how people plan and book their travel arrangements. The Barcelona based company was founded in 2010 and seems to be one of those rare Spanish tech startups who are going places, founded by two ambitious former KPMG employees.
The moment any entrepreneur comes to the realization that their “if you build it, they will come” strategy missed the target, they quickly find themselves faced with the difficult task of getting their word out in a world full of attention seeking businesses.
When it comes to self-promotion and the art of tooting your own horn, a fine line exists between building name recognition and overdoing it to the point of becoming an annoyance. Establishing your brand in the marketplace Continue Reading
The one big message that “consultants” try (often in vain) to get across to companies thinking about investing in social media, is that it is all about relationships… and that makes it personal!
As a result, some of the best examples of social media engagement have been when one individual comes to personify a brand (eg Google’s Matt Cutts or Carnival’s John Heald) and is given the autonomy to do so.
In particular the latest research from Harvard, picked up and highlighted today by Eric Smalley in Wired, indicates that the quality of relationships is much more important than quantity.
At face value that might seem un-surprising, but it does slightly undermine the concept of viral marketing and/or marketing strategies based on high volumes of ‘friends’, ‘likes’ or ‘re-tweets’. Businesses might as well spent their marketing money on high volume page views.
What if you could book a trip, or even an entire holiday, in a single place… without paying any commission to an agent or booking service?
Straight out of… Costa Rica… TripFab is a new startup promising to make some waves in the travel industry. Their first promotional video (below) gives you a rundown of the general aim of the site. Effectively they want to cut out the middle man, by becoming the middle man. The difference Continue Reading