Travel Featured Stories and Editorial Content

The ‘Influencers in Travel’ Site – A Look Back From the Inside Out

by Rich Whitaker RSS 1 Comments
main

For DataArt and Brilliant Travel Media, creating a site simply dedicated to hosting a number of ranking lists of those in the social media travel space, based solely on the vanity metric Klout, was both an experiment and an opportunity.

As the Influencers in Travel site is now a memory, I thought it would be good to create some closure for a project which was a success in some ways, such as the technical implementation and the response from the Continue Reading

Do Bloggers Need “Buddies”? Should PRs Provide Them?

by Alastair McKenzie RSS 3 Comments
A maid adjusts the shoe of a lady reclining

Bloggers are not short of ‘friends’ online, but, given the self-publishing and self-referencing nature of blogging, could they use some help in real life?

Already pro bloggers such as Nellie Huang (@WildJunket), Melvin Boecher (@traveldudes) and Gary Arndt (@EverywhereTrip) have assistants or co-writers to share the workload of publishing a busy blog, and blogging couples like Deb & Dave (@theplanetd) and Caz & Craig Makepiece (@ytravelblog), often openly acknowledge the working advantage of being a couple, but what about practical Continue Reading

Big Brands Are Wooing Lifestyle Bloggers

by Alastair McKenzie RSS 2 Comments
PUMA Ocean Racing powered by BERG, skippered by Ken Read from the USA at the finish of leg 2 of the Volvo Ocean Race 2011-12, from Cape Town, South Africa to Abu Dhabi, UAE.

There’s more anecdotal evidence this week of large companies getting increasingly engaged with ‘social media’ marketing initiatives, but are they picking the right people to engage with? The motor industry embraces bloggers and influencers.

Auto journalist, Jack Barath for The Truth About Cars (TTAC) rails at the appearance of social media influencers in his sector, and in this case, at this week’s North American International Auto Show in Detroit.

We all ran by them this morning on the Continue Reading

Pinterest – Where Expressing and Sharing Your Passion for Travel is Easier Than Ever

by Rich Whitaker RSS 5 Comments
pinterest

The goal of Pinterest is to connect everyone in the world through the ‘things’ they find interesting. So, how can travel bloggers leverage Pinterest to connect with people all around the world who share similar travel related tastes and interests?

I first heard of Pinterest from my wife last fall. She had been talking with a friend who was really into pinning all kinds of things on nine different boards that included titles like “House Happiness,” “Take Me on a Trip Continue Reading

5 Things You Knew, And 5 You Didn’t Know, About Global Social Media

by Alastair McKenzie RSS 1 Comments
men with laptops

Hey, you know what those gossipy Canadians are like… ;)

You’d think they’d be the most active participants in social media – well, not even close!

In ‘English language’ social media, they might be, but in a global context they just scrape into the Top Ten, according to digital analysts, comScore, who have published their latest report into the state of social networking activity around the globe.

According to comScore, the global monthly average for online hours spent Continue Reading

Happy New Year, Welcome to 2012

by John O'Nolan RSS 0 Comments
fireworks

Welcome to the end of the Mayan calendar, it’s nice to have you here with us!

As the last few clocks tick over into 2012, we’d like to wish all of our readers a very happy new year and we hope that your heads aren’t feeling too heavy from last night’s festivities. 2011 was an incredible year for us, and I want to take a moment to thank a few people who were responsible for making it a rather special twelve months.

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