Sweet Retweets is a social media consultancy that specialises in training small businesses and big brands how to write for Social Media, in particular for Twitter & Facebook – something we could all benefit from!
As you might recall, last week we wrote about Internet Week and one of the sessions that caught our eye was Sweet Retweets’ session on How news outlets write for the social web (and how you can pinch their ideas!) last Continue Reading
Chief Marketing Officer for Visit Florida, Will Seccombe, is the driving force behind VisitFlorida.com, the most visited destination website in the USA. He has been telling us about the role of social media in his marketing mix and how it is developing. Tell me about your job. What does it cover?
Well, I’m responsible for all things ‘Marketing & Branding’, so that means the advertising, the digital marketing, the website itself, and the social marketing & content creation Continue Reading
Trippy.com is a social travel web and mobile app launched in beta last October. It is designed to allow users to collect and share travel ideas, and collaborate on travel plans.
Since its debut it has undergone an evolution, referred to internally as “Project Delightful”, which launched Trippy’s new photo-based visual-browsing experience.
I’ve been talking to Trippy’s Founder and CEO, J.R. Johnson (known simply as “JR”), who is something of a travel start-up veteran having previously launched VirtualTourist, Continue Reading
What what would happen if the power of tourism were better harnessed as a force for positive change in the world? A question that’s been asked for decades, it has found far-reaching echo in a strategic coalition of vocal advocates under the United Nations umbrella. And now it’s got a social media strategy too.
Last week, the global initiative known as the United Nations Foundation’s Global Sustainable Tourism Council (GSTC) – a coalition dedicated to promoting sustainable tourism Continue Reading
In 1999, while traveling as a college recruiter, Johnny Jet started a weekly newsletter to share his tips on traveling in style while on a budget. Today, travel blogging is his full-time job and he is about to appear on the Travel Channel.
Recently, I caught up with Johnny Jet for peek into his world…
RW: I read on your blog that you were afraid to fly until “a bona fide princess from Hong Kong” whom you were Continue Reading
Dutch visual storyteller Caspar Diederik has coined a new term: storytraveling. Storytraveling is the art of telling travel stories in a short, visual and catchy way.
His latest digital storytelling project, Digital Diary, includes the works of seven different artists who each produced visual stories of their own impressions of Italy’s off-the-beaten-path, southern province of Basilicata.
I recently caught up with Caspar (@StoryTravelers) to get a better understanding of what is involved in planning and Continue Reading