Travel Marketing Opinion Pieces and Editorial Content

Through a Google Glass, Brightly

Google Glass

A vision of the future for travel writers.

A week ago, I and many others were stopped in our tracks by the video released by Google to accompany their promotion – sadly, in North America only – for early adopters to try Google Glass.

Since its debut announcement a year ago, many people have been eagerly anticipating Glass. Back then, in its demo form, it was little more than a digital camera on a headset, but Continue Reading

Size Will Be Everything Among Google+ Travel Communities

G+ Community header

The land grab is under way. Less than 24 hours old, the new Google+ Communities feature is already seeing a frenzy of Community creation, but which new communities will last the course and which will be the most influential?

Rather like Facebook Groups, the new Communities feature allows G+ users to create groups to share interests, organise, and communicate around those topics. Up till now, users with shared interests have had to congregate around hashtags and shared circles. Communities gives Continue Reading

Do Travel Writers Give Travel Professionals Enough Respect?

Frozen sunset in Canada

The sun was setting across the wintery landscape of Quebec, casting long shadows of fir trees on the snow as the tour group from former East Germany were relaxing with drinks and enjoying the view. The manager from the tour company noticed that one man was standing slightly apart from the group and as she approached him to see if all was well, she realised he was sobbing. Tears were streaming down his face.

There have been several moments this Continue Reading

TBEX Europe 2012 in Review

jd4

Another month, another travel blogger conference – but did it manage to live up to the overwhelming hype?

Last week another iteration of TBEX took place, as anyone remotely connected to the travel blogging world would already be aware – having had their Twitter streams flooded with the #tbex hashtag for the better part of two weeks pre and post conference. Travelllll.com was in attendance again as the event’s media partner, and we got the inside scoop on what Continue Reading

How The Travel Industry Can Embrace Mobile as a Competitive Advantage

Get Smart

The success of Destination Marketing Organisations (DMOs) in a connected mobile world hinges on their ability to continuously assert their brand as the primary source of trusted, engaging, targeted and actionable information about unique experiences. So why aren’t they?

As Destination Marketing Organizations (DMOs) were busy putting the finishing touches on glossy brochures, preparing press trips and setting up pavilions at yet another travel show, along came a bunch of bespectacled tech troublemakers disrupting the entire market. That may be Continue Reading

What You Had For Breakfast (And Why Your Reader Might Not Need to Know)

featTravellll

LiveJournal did many things: it brought blogging to the mainstream, satisfied an anxiety-ridden generation’s need to ‘let it all out’, and most noticeably encouraged us to see our diaries as diaries public. If you want to make money from your writing, however, can you keep approaching your blog like that?

With the increase of social sharing platforms such as Pinterest, Twitter, Facebook’s Timeline and more, it can feel like Continue Reading

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