Sheraton Shows Off Its New Social Meeting Strategy In Edinburgh
How transparent should hotel chains be regarding what’s being said about them on social media?
The idealistic answer is of course “totally” – but you can understand established brands, perhaps headed by people new to the benefits of user reviews, being leery of the idea. Let’s take a moment to admire the pioneering bravery of Sheraton Hotels & Resorts. Their new digital marketing initiative, tagged “Meet You There” (#meetyouthere on Twitter), revolves around a page of curated social Continue Reading





