When you flip a coin, is the head of a penny (or penny equivalent) any less decisive than a bigger, heavier coin of solid gold, or do the gleam and heft of the latter – not to mention its value – endow it with more tails-you-lose finality? And what the hell does this have to do with blog marketing strategies?
I see the two sides of the how-to-make-blogging-profitable coin as follows: Heads is the much-discussed challenge of monetisation (the word we Continue Reading
In the aftermath of TBEX 2012 in Keystone, Colorado, great and deserving praise was heaped on the organisers, sponsors, speakers and attendees. Everyone had a rollicking time and, more importantly, took away learning, connections and sometimes even contracts that went well beyond expectation. But it now appears that there was something fundamental missing, mirroring a serious deficiency in the travel blogosphere.
Up your travel blogging game in 30 minutes stat flat.
Everyone is on the lookout to make their blog better – but where do you start? Some say that SEO is the most important thing for your site, others say social engagement, others still say that the content should come first. For those who haven’t been doing this for years, it can be a bit of a mine-field – and for those who have – it can be easy to Continue Reading
Your blog has the potential to pay your salary, so why doesn’t it?
Making money from travel blogging is the industry’s conversation topic that never goes away. The travel sector is still new to blogging as a medium, and the market is still relatively uninformed about the value it brings. Even the biggest travel bloggers can struggle to turn their passion into a steady income. A few weeks ago Stefanie Michaels (@Adventuregirl – 1.4million followers) wrote on my wall in Continue Reading