How To: Approach Your Travel Blog as a Professional Travel Journalist

by Alastair McKenzie RSS 19 Comments
London Underground platform sign, Mind the Gap'

There is a content gap opening up and travel bloggers should be exploiting it.

Everyone recognises that there has been a digital revolution in travel media and that consumers have turned in their droves to the Internet to do their travel research.

Running parallel with that process over the last few years, has been the astonishing growth of the travel blogging industry/community.

BUT, and here’s the gap, it doesn’t follow that the demand from consumers is being met by the Continue Reading

Why You Need to Have a Killer Travel Blog Marketing Strategy. Now.

by Ethan Gelber RSS 17 Comments
Even selling banana requires some form of marketing strategy

When you flip a coin, is the head of a penny (or penny equivalent) any less decisive than a bigger, heavier coin of solid gold, or do the gleam and heft of the latter – not to mention its value – endow it with more tails-you-lose finality? And what the hell does this have to do with blog marketing strategies?

I see the two sides of the how-to-make-blogging-profitable coin as follows: Heads is the much-discussed challenge of monetisation (the word we Continue Reading

How to Be a Better (Quality) Blogger

by Ethan Gelber RSS 31 Comments
4 eggs in straw with writing on (b-l-o-g)

In the aftermath of TBEX 2012 in Keystone, Colorado, great and deserving praise was heaped on the organisers, sponsors, speakers and attendees. Everyone had a rollicking time and, more importantly, took away learning, connections and sometimes even contracts that went well beyond expectation. But it now appears that there was something fundamental missing, mirroring a serious deficiency in the travel blogosphere.

Oft quoted, Gary Arndt trumpeted TBEX 2012 as “probably the best conference I’ve ever attended…. Continue Reading

7 Simple Improvements That You Can Make To Your Travel Blog Right Now

by John O'Nolan RSS 20 Comments
improveblog

Up your travel blogging game in 30 minutes stat flat.

Everyone is on the lookout to make their blog better – but where do you start? Some say that SEO is the most important thing for your site, others say social engagement, others still say that the content should come first. For those who haven’t been doing this for years, it can be a bit of a mine-field – and for those who have – it can be easy to Continue Reading

Why Your Travel Blog Isn’t Making Any Money, and How To Change That

by John O'Nolan RSS 54 Comments
travelbloggingmoney

Your blog has the potential to pay your salary, so why doesn’t it?

Making money from travel blogging is the industry’s conversation topic that never goes away. The travel sector is still new to blogging as a medium, and the market is still relatively uninformed about the value it brings. Even the biggest travel bloggers can struggle to turn their passion into a steady income. A few weeks ago Stefanie Michaels (@Adventuregirl – 1.4million followers) wrote on my wall in Continue Reading

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