John O'Nolan — Sunday, 22:34 UTC
That concludes our TBEX’12 Colorado live coverage, folks. Hope you’ve enjoyed it!
Cailin O'Neil — Sunday, 22:29 UTC
Thats the end of TBEX Keystone 2012!
Cailin O'Neil — Sunday, 22:28 UTC
Get your TBEX tickets for Costa Brava in September there is going to be sooooo many free blog trips before and after, also included are train tickets to get there and and accommodation stays and more! Check it out.
Cailin O'Neil — Sunday, 22:19 UTC
Epic video of the next #TBEX is now playing of Costa Brava where TBEX Europe will be held in September.
Cailin O'Neil — Sunday, 22:18 UTC
Wrap up to TBEX with Rick of Blog World and Kim Mance.
This has been the best TBEX ever.
Cailin O'Neil — Sunday, 22:16 UTC
Take your camera everywhere you go. Always travel with a notebook. – Christopher P. Baker
Cailin O'Neil — Sunday, 22:15 UTC
Travel with a purpose is the new rational like traveling for medical services. Eco tourism is picking up in Costa Rica. Travellers today really want to travel for some form of enrichment, like volunteerism and an example is Passports with a Purpose.
Cailin O'Neil — Sunday, 22:13 UTC
Travel and tourism is no longer going to be dominated by Western travellers.
Cailin O'Neil — Sunday, 22:10 UTC
As travel journalists we have the power to be content creators.
Cailin O'Neil — Sunday, 21:51 UTC
Choose the places you really want to visit and write about and tap into the pursuits that give you joy in your non-wroking life. Christopher P. Baker
Cailin O'Neil — Sunday, 21:48 UTC
Go the extra mile to get the job done.
Pride and achievement is often hard won.
Cailin O'Neil — Sunday, 21:41 UTC
When driving I often skip lunch an rely on peanuts and OJ.
Whenever I’m researching my moon hand books on Costa Rica I often get my jeep stuck knee deep in mud.
Cailin O'Neil — Sunday, 21:39 UTC
I usually work seven days a week 365. If I’m awake I’m usually working. Today 30 years after starting out that there is rarely a day that I don’t feel fulfilled. I am currently making a six finger income when I put in my dues. – Christopher P. Baker
Cailin O'Neil — Sunday, 21:37 UTC
Christopher P. Baker, award-winning travel journalist, writes guides, travel books and features about Cuba, Costa Rica and the Caribbean.
John O'Nolan — Sunday, 21:36 UTC

Cailin O'Neil — Sunday, 21:35 UTC
Our live streaming of #TBEX is very “beta” (aka, slightly bugtastic) – recommend using Google Chrome or Safari
— Travelllll.com (@Travelllll) June 17, 2012
Cailin O'Neil — Sunday, 21:09 UTC
Next up in the sessions will be the Closing Keynote with Christopher P. Baker – #TBEX is almost over! :(
Cailin O'Neil — Sunday, 21:04 UTC
Great emotional tutorial from @johnonolan at #TBEXFantastic advice, hope people were listening!
— Amy Moore (@EverywhereAmy) June 17, 2012
Cailin O'Neil — Sunday, 20:49 UTC
Remember your Audience
Don’t assume the audience knows what you know
Don’t think of hour audience as “fans”. Treat them as part of your community.
Tell a story
Do: Follow the rules of storytelling
- Beginning middle, end
- Purpose (How is the audience changed from watching this?)
Do: know how you want to share it
- informative – practical tips
- inspirational – encouraging people to travel
Don’t: Rely on voice over
Don’t: Sacrifice the story! If you have a beautiful sunset but it doesn’t propel the story forward leave it on the cutting room floor.
Video is about selling story, keep all of the blogging tools you use in mind and bring them over to video.
follow Julia Dimon on twitter @juliadimon and Monica McCarthy @MissMMcCarthy
Cailin O'Neil — Sunday, 20:36 UTC
How to be a Rock Star host
Be Yourself. Do: Infuse your own personality ( not become a personality)
- Get comfortable with being vulnerable
- Develop your voice (style)
Do know your role as the host
- Who are you? Are you a journalist, are we seeing it through your eyes? Are you an expert?
- Research, prepare, improvise. If you know you are going to interview someone, know about them ahead of time. Know if a place has good lighting and more.
Don’t: Emulate or copy. We want to see you as yourself
Don’t: Say things you wouldn’t say in real life. Always ask “Would I say this normally?”
Remember your audience: Do Think about what they want
Content – if they like top ten lists, give them to them. Know their attention spans.
Structure.
Do: Be consistent
Have a good schedule and know your style.
Cailin O'Neil — Sunday, 20:27 UTC
Want to build a better blog? Design with emotion … Says @johnonolan. Entertaining and interesting presentation so far. #TBEX12
— Diana Edelman (@DTravelsRound) June 17, 2012
Cailin O'Neil — Sunday, 20:25 UTC
Step 4 – Before you pitch, know the marketplace
Study the channels that you want to be on. Gone are the days of travel for travels sake. On the Travel Channel these days no new shows are following that format.
What are TV Networks looking for?
Expertise, find something not travel related and mix it with travel and you might create a whole new idea for a show that you never thought of.
Authenticity – you are the real deal and a leader in your field.
Step 5 – Is this a sell-able idea?
Your idea needs a hook. Twist. Also it needs to be original. Think about who you know and who they know and you might find some kind of unique access to a great story that you haven’t realized yet.
Also figure out what you bring to the table that is unique and why you should be the host.
Step 6 – Write a on pager
Put your concept onto one page into a log line. The log line is a one or two sentence decryption of your show. We want this to be able to tell us what we can see in the show.
Find a network that fits your audience. There is more than just the Travel Channel.
Step 7 – Partner with a Production Company
Production companies will provide street fred you need and the contacts. They’ve worked with networks before and know how to create and deliver TV shows. Networks will be more willing to work with them, then just work with you.
Travel CHannel will not meet with people who aren’t represented by a production company or an agent.
Challenges: not having representation, connecting with the right people, stealing your idea, fiercely competitive. “Its a marathon”
Cailin O'Neil — Sunday, 20:16 UTC
Here are the steps to working towards having your own travel TV series.
Step 1: Strategize your brand
Whats your personality, persona? Whats your niche?
Figure out your niche and what you love and then decide who your audience is and serve the needs of your audience. What are they interested in?
Step 2: Build a platform / online resume
Build a website about you. Focus on your personality, your look and what you look like. Make it easy to navigate, clean, photos, no clutter or advertising. You are now a product, and the website should sell yourself.
Step 3: Shoot Video
No will hire someone that they have never seen on camera. Shoot a video with fast pace, you look good on camera, and yourself in a lot of different settings and situations.
Don’t be “too host-ey” be yourself and be authentic. Are you targeting your best friend or are you targeting older people? Know who you are speaking to when you are talking to the camera. Also keep good eye contact with the lens.
Make sure you always have a lot of energy and enthusiasm. Practice makes perfect. Look your best.
Sound is the most important thing for you to focus on. Hold your shots for at least 10 seconds, get in close, keep it simple.
Partner with other people, like a camera man to help you create your videos.
Cailin O'Neil — Sunday, 20:08 UTC
Two ways you can start going about your own travel TV series
#1 is work online. YouTube, TripFilms, Vimeo. Distribute your own videos. Also look at Matador TV, Hulu and mobile content.
#2 is traditional TV Networks which is what the most of the focus will be today – Julia
Cailin O'Neil — Sunday, 20:05 UTC
Live blogging will begin now for the “Breaking into the TV/WebTV Biz” with Julia Dimon and Monica McCarthy
John O'Nolan — Sunday, 16:10 UTC
Cailin O'Neil — Sunday, 16:02 UTC
Next up is the networking sessions where people here at TBEX have meetings with everyone so the live blogging will slow down until around 2pm Colorado time.
Cailin O'Neil — Sunday, 15:58 UTC
What I love about #tbex is being surrounded by so many passionate, interesting writers. I’m feeling very motivated.
— Anne Murphy (@AMurphias) June 17, 2012
Cailin O'Neil — Sunday, 15:53 UTC
The more your can convert anyone of your followers into subscribers of your email list the better. – Janice
Cailin O'Neil — Sunday, 15:50 UTC
Benefits of your trusted brand:
- You grow your resdership
- You get hired
- You build partnerships
- You generate sales
- You build equity
Don’t take the first thing that comes along, take the right thing that comes along.
Cailin O'Neil — Sunday, 15:47 UTC
If you get a press release that doesn’t apply to you respond politely, share your media kit, tell them what you are all about and ask what else you might be able to work on together.
Seek out speaking engagements. Often libraries and out in your community they are looking for travel writers / bloggers to speak. These are great ways to network in the real world.
Cailin O'Neil — Sunday, 15:46 UTC
Promote your brand
- Choose your online channels – and work them consistently
- Pitch appropriately - A budget blogger shouldn’t be blogging about the ShangriLa. Your readers won’t trust you that your brand is all over the place.
- Network effectively – Face to face like TBEX is key however Twitter and Facebook work as well. Be the same online as you are in real life.
- Collaborate with others – Find other people that are in your niche that you can work with. There can be power in numbers.
- Deliver results – Make sure your things are on brand and on time. If you are on a press trip get them to explain in detail on what exactly the client wants and expects. Provide them links, show them your work and ask them to help you promote. Be honest and don’t just write because you are on a trip. If the trip doesn’t resonate with you let the clients know and give them feedback if needed.
From a press trip your information doesn’t need to go out all at once. Spread it out and let them know your plan. Use previous trips as a case study on new trips and pitching new trips. Let them know that you are delivering results.
Cailin O'Neil — Sunday, 15:36 UTC
Don’t be afraid to tweak your brand and change your ways but try to stay as consistent as possible.
People need to trust you and if they don’t your brand doesn’t have any value. Build trust with your readers first. It’s great to have good numbers and traffic but they aren’t necessarily people that will come back time and time again. First build your audience then build your trust with partners. That trust is critical.
Be consistent. Publish on the same day at the same time.
I publish five times a week. – Janice
My consistency is that I always give my work to my editors on time or ahead of schedule. I post on my blog three times a week. – Chris
Cailin O'Neil — Sunday, 15:29 UTC
Make sure your brand is reflected in everything you do.
Building your brand:
Know your goals.
Define how you want to be perceived. Based on your goals. - If blogging is your business you want to be perceived as someone who knows social media, blogging and more on a business level. Be consistent.
Do a 360 – get feed back from people on how you are doing your job good and bad. Do a fun 360. Ask friends or other bloggers what they think of you as a brand. Let them tell you how they see it.
Plan and act – Plot your goals on a spread sheet and plan what you are going to do each quarter. Meeting a certain amount of editors, Twitter followers, track your Facebook page. Plan things about freelance work make spread sheets on who you have sent your media kit to, who you have met, who you have written for and more.
Cailin O'Neil — Sunday, 15:13 UTC
Hey #TBEX people. Check out Art of Travel Blogging on creating an awesome travel blog. bit.ly/hCXg4J
— Michael (@artofbackpackin) June 17, 2012
Cailin O'Neil — Sunday, 15:12 UTC
When it comes to blogging:
The professional is personal and the personal is professional.
Your brand is the perception of you. Your interests, your values, and your style. – Janice
Cailin O'Neil — Sunday, 15:10 UTC
What is a brand? Logos are brand representation and now your face and avatar is becoming your brand. You know as soon as you see their avatar who they are and what they represent. – Chris
Cailin O'Neil — Sunday, 15:06 UTC
This is a topic that runs through everything that you do that deals with your blog. We hope to give a structured approach to branding and tie it all in a bow for you. – Janice
Cailin O'Neil — Sunday, 15:05 UTC
TBEX 2012 Day 1 & The Expedia Shindig – stophavingaboringlife.com/tbex-2012-day-… – Stop Having a Boring Life #TBEX #TBEX12
— Rob (@Bloggeries) June 17, 2012
Cailin O'Neil — Sunday, 15:03 UTC
Good morning everyone! First off I’ll be live blogging from the session ” The Branding Of You” with Janice Waugh of Solotravelerblog.com and Chris Gray Faust of caroundtheworld.com
John O'Nolan — Sunday, 14:15 UTC
We are making our way over to the venue now to start day 2 of TBEX Colorado! Lots of great sessions planned today – including “How To Build The Most Awesome Blog on Earth (Srsly)” – by me! Stop by if you’re around, and if you’re not: I’ll have the slides online later.
Also – the closing keynote will be livestreamed at 3:15pm (Colorado time)
Cailin O'Neil — Saturday, 21:05 UTC
Thats it for the sessions and keynotes for today, now we are off to network and party! :)
Cailin O'Neil — Saturday, 21:04 UTC
Rand Fishkin urges people to use Google + at least to get traffic and thinks its valuable.
Cailin O'Neil — Saturday, 20:58 UTC
“Go out of your way to do good things for people and they will most likely do amazing things for you” #TBEX (via @randfish)
— Andy Parmann (@andyparmann) June 16, 2012
Cailin O'Neil — Saturday, 20:55 UTC
Rand Fishkin says check this out
http://www.seomoz.org/blog/seo-101-for-travel-bloggers
Cailin O'Neil — Saturday, 20:51 UTC
Only 10-20% of Twitter and Facebook users etc. are online at one time. – Rand Fishkin
John O'Nolan — Saturday, 20:50 UTC

Cailin O'Neil — Saturday, 20:48 UTC
Do at least have a presence on Google +, Facebook, Twitter, LinkedIn and Pinterest. Also try to stay consistent with the same names on each. – Rand Fishkin
Cailin O'Neil — Saturday, 20:45 UTC
Having URLs and @names close to each other in a tweet has less click through rates. Write tweets with words then a URL and then more words. They have the best click through rate. – Rand Fishkin
Cailin O'Neil — Saturday, 20:43 UTC
@randfish Do your Adwords AFTER you’ve already written your post. that way you’re not writing just for SEO. #TBEX
— Chris Gray Faust (@CAroundTheWorld) June 16, 2012
Cailin O'Neil — Saturday, 20:39 UTC
Go where the people you want to interact with are. If you want to marry a doctor had lunch at the hospital. – Rand Fishkin
Cailin O'Neil — Saturday, 20:39 UTC
Cailin O'Neil — Saturday, 20:37 UTC
Don’t write 3x a day just to get more traffic. Commit to a consistent schedule. – Rand Fishkin
Cailin O'Neil — Saturday, 20:31 UTC
Make your content unique. Make it so that it will be hard to find something similar.
Make your content memorable. – Rand Fishkin
Cailin O'Neil — Saturday, 20:29 UTC
The CEO of SEOmoz @randfish is killin it already and has made his SEO talk avail at: bit.ly/trafficwithsoul #TBEX
— Kirsten Alana (@KirstenAlana) June 16, 2012
Cailin O'Neil — Saturday, 20:27 UTC
The world that we want to inhabit about authentic blogging as about being yourself. Writing about the things that actually excite you. Only promote things that truly capture your interest and not artificial things just for traffic.
Develop relationships with people who you actually like. – Rand Fishkin
Cailin O'Neil — Saturday, 20:19 UTC
Rand Fishkin from SEOmoz has taken the stage for his talk “SEO Without Selling Your Soul”
Cailin O'Neil — Saturday, 20:18 UTC
Team Yellow from the TBEX Road Rally won iPhones from Sprint and 3 months service!! Jealous!!
Cailin O'Neil — Saturday, 20:17 UTC
Before the “SEO without selling your soul” session with Rand Fishkin begins we are watching videos from the TBEX Road Rally yesterday. Looks like they had a great time.
John O'Nolan — Saturday, 19:16 UTC
Tasty TBEX BBQ for one and all

Cailin O'Neil — Saturday, 18:34 UTC
Lunch time – will be back after
Cailin O'Neil — Saturday, 18:26 UTC
Quality content is a great thing and people really respond to it. – David Noll
Cailin O'Neil — Saturday, 18:14 UTC
Take aways from the ”Creating a business with your blog” session from David and Audrey Noll of Uncornered Market.
- Consider your blog as something to leverage, not an endpoint.
- Know where you want to go. Build a business plan to help you get there. But understand that things change.
- Understand the confluence of our skills and passion.
- Stray from the heard. The biggest opportunites are in what’s currently NOT being done.
- Sacrifice some of the short-term in favour of the long-term.
- Find Shared values and story between you/your blog and business opportunities.
- Don’t forget to look outside the travel/blog community for opportunities.
- Value your time. Use it on core competencies, try to outsource the rest.
-Don’t forget: this is your life.
Cailin O'Neil — Saturday, 18:08 UTC
You don’t always have to keep traveling, you don’t always have to keep updating your blog. It is ok to take a break. The universe will keep on going. – Matt Kepnes
Cailin O'Neil — Saturday, 18:06 UTC
Try to have success doing things that not everyone else is doing. Look beyond links and affiliate sales.- David Noll
Cailin O'Neil — Saturday, 18:04 UTC
At some point you need to consider bringing people on to help people create your business. Outsource the things you aren’t good at. – Matt Kepnes
Cailin O'Neil — Saturday, 17:58 UTC
Bloggers are more than just content generators- @umarket #tbex
— Stephanie (@20sTravel) June 16, 2012
Cailin O'Neil — Saturday, 17:54 UTC
Think about what other areas of expertise overlap with your areas of expertise. – Matt Kepnes
All of us are wearing a million hats, who isn’t overwhelmed right now. I think one of the things that we bloggers do is we tend to forget the skills we gain over time. Understand your skills and promote/ sell them. Even the simplest of things can be something that is valued. – Audrey Scott
Cailin O'Neil — Saturday, 17:51 UTC
Understand what you are good at and what you aren’t so good at. Know your skill set. Focus on the value of what you know. I talk about budget travel, I am the practical travel guy. When I’m talking to people i know that that is my skill and thats how I see myself.- Matt Kepnes
Cailin O'Neil — Saturday, 17:49 UTC
Blogging is not an exercise in overnight success. This is a long hard slog and anything worth it will be worth actually taking the time. – David Noll
Cailin O'Neil — Saturday, 17:48 UTC
Your goals will change. Don’t afraid to let that happen. – Matt Kepnes
Cailin O'Neil — Saturday, 17:46 UTC
Set out goals for the next year. Look forward in the year or next five years and find the theme that will define you as a person or a business. What will your blog do in the next year that you will be about that can stick in the minds with partners you will want to work with? These are all things you need to think about – David Noll
Cailin O'Neil — Saturday, 17:44 UTC
*virtual hand raised* RT @20stravel: How many people make a full time living with their blog? Hands say not many. #tbex
— David Lee (@rtwdave) June 16, 2012
Cailin O'Neil — Saturday, 17:43 UTC
Ask yourself questions – How do you want things to happen? What do you want to happen? How many twitter followers do you expect to have by a certain date? Unique views and more. Think about your goals, plan to get there and you will.
Cailin O'Neil — Saturday, 17:41 UTC
Have a business plan for your blog at least a year in advance. – Matt Kepnes
John O'Nolan — Saturday, 17:37 UTC
We’re interviewing people in the main expo hall. Stop by the Travelllll.com stand and say hi!

Cailin O'Neil — Saturday, 17:23 UTC
Next I will be live blogging from the “Creating a Business with your blog” session with Matt Kepnes, Tracey Friley, Audrey Scott and Dan Noll.
Cailin O'Neil — Saturday, 17:16 UTC
Affiliate marketing doesn’t work for me either. I get a little on Amazon but that’s just bonus. #TBEX #TBEX
— Michael (@artofbackpackin) June 16, 2012
Cailin O'Neil — Saturday, 17:16 UTC
Question “What do you provide after a campaign?”
Google Analytics by post, unique views, page views, Facebook insights, tweet reaches. Have them provide you a trackable link. We also give them info 6 months after the fact to show that they are still getting traffic /clicks. – Dave & Deb
Cailin O'Neil — Saturday, 17:11 UTC
Look professional and have a neat and easy to navigate blog. Get a Media Kit and let companies know that you are open for business and that you take it seriously and not just doing this as a hobby. – Dave & Deb
Your site should be orientated to help a new person who comes to your site understand everything the minute they click to your page. – Gary
Cailin O'Neil — Saturday, 17:08 UTC
We are always looking for new relationships with travel bloggers. Find us at #TBEX and we will talk!
— Travel Nevada (@TravelNevada) June 16, 2012
Cailin O'Neil — Saturday, 17:07 UTC
Question ” Is there room for all of us at the top? Can we all get sponsors?”
No. Brands will always want to work with people with the bigger audiences. – Gary
There is room as there is a lot of travel companies out there. If you are confident and like your brand work at it and keep doing it and it will happen. – Dave & Deb
Cailin O'Neil — Saturday, 17:05 UTC
Have a sponsor page on your site whether it involves money or not because it builds credibility. – Scott E Vest
Cailin O'Neil — Saturday, 17:03 UTC
Question ” Whats the right time to reach out to a brand or is there one? ”
Right now. Star approaching brands right now if you have a great idea. Show them that you are willing to build a relationship with them. If you are small now pitch small ideas and talk about possibilities in the future. – Dave and Deb
The three things you should be doing. Build your audience, build your audience, build your audience. If you can create a sizeable audience the rest will take care of it self. – Gary Ardnt
Approach brand since you are confident. Get out to all of the events that you can and meet them face to face. – Dave & Deb
Cailin O'Neil — Saturday, 16:58 UTC
Site load speed is important! #seo @jenniferminer #tbex
— Justine C. Spence (@JNCSpence) June 16, 2012
Cailin O'Neil — Saturday, 16:55 UTC
Don’t just go to a company or brand with a huge brilliant idea, first show them who you are and why they would want to work with you then talk about ideas. Make it pretty and be professional. Have a business sense about it. – Andy
Cailin O'Neil — Saturday, 16:52 UTC
@everywheretrip‘s travel photography tour was our fastest selling North American tour. We love working with Gary.#tbex
— G Adventures (@gAdventures) June 16, 2012
Cailin O'Neil — Saturday, 16:51 UTC
Question “How do you talk to brands about giving you money and not just working for goods and services?”
Tell them that you are a business – Gary
Do you want to work with that company? Build the relationship and don’t just make this a one off thing. Focus on how it can benefit you a year down the road. – Dave and Deb
PR people have no budgets. Talk to the Advertising firms. They have the money. – Dave and Deb
Cailin O'Neil — Saturday, 16:48 UTC
We use resources like LinkedIn and search for the right person. – Dave & Deb
A lot of companies don’t have the right person to ask yet because they haven’t thought of working with bloggers. You will be able to find a lot more people that can say no to something than can say yes. – Gary
Go to their social media pages and dig. Develop relationships on twitter far in advance then later send a tweet about your idea and asking for the right contact info. Dig deep and build relationships first. – Dave & Deb
Cailin O'Neil — Saturday, 16:46 UTC
Question “When we are approaching sponsors how do we know who in the company to pitch to?”
Some big companies you just don’t know. Just connect with somebody and hopefully they can put you through to the right person. – Gary Ardnt
Cailin O'Neil — Saturday, 16:44 UTC
Avoid teaming up with freeloaders and people just looking for a free ride. – Gary Ardnt
Cailin O'Neil — Saturday, 16:43 UTC
G’day from a million miles away! RT @earthxplorer: Say Hi! :-) #TBEX
— Caz Craig Makepeace (@yTravelBlog) June 16, 2012
Cailin O'Neil — Saturday, 16:42 UTC
There can be strength in numbers – Dave & Deb
Cailin O'Neil — Saturday, 16:42 UTC
Is there strength in numbers? Should new people breaking into the industry try to work together on projects? – Andy
No – Gary
Yes – Dave & Deb
Cailin O'Neil — Saturday, 16:40 UTC
As of rule of thumb when we pitch a company you have to give them at least 3 good reasons as to why they would benefit from working with you. Every pitch isn’t successful but do your research before you pitch them. Show them the value and what they will get by partnering with you and have unique ideas. – Dave & Deb
Cailin O'Neil — Saturday, 16:39 UTC
The least thing you can do is just put ads on your site. You need to do more than that, connect them with other people, consider speaking engagements, promoting new things that come out like when G Adventures has a new trip or Scott E Vest has a new shirt. – Gary Ardnt
Cailin O'Neil — Saturday, 16:36 UTC
Remember, people follow you because of who you are, not because of the number you have.<< couldn’t agree more. @theplanetd#TBEX
— Juno Kim (@RunawayJuno) June 16, 2012
Cailin O'Neil — Saturday, 16:36 UTC
You have to only work with companies you believe in. Don’t ever do something just for money. – Gary Ardnt
Cailin O'Neil — Saturday, 16:35 UTC
I hope PR companies are taking note: get to know bloggers and what they write about and who their audience is. Don’t just blast them. #tbex
— Monika McMahon (@monikarun) June 16, 2012
Cailin O'Neil — Saturday, 16:34 UTC
What we are doing is brand new. Its the forward thinking brands that are working with travel bloggers right now. – Gary Ardnt
Cailin O'Neil — Saturday, 16:33 UTC
What are the brands you are working with looking for? – Andy
The brands want to market the person and personality and don’t care so much about numbers. Yes companies do want to know what numbers you have and get but most don’t care about that first. They are not hiring our blogging and social media numbers they are hiring the person behind the blog. – Dave & Deb
Cailin O'Neil — Saturday, 16:29 UTC
You don’t want all of your traffic coming from Google. If you want to actually be able to sell product and influence people you need an audience that cares who you are and what you have to say. Think about getting clicks from Twitter, Facebook and lots of other ways. – Gary Ardnt
Cailin O'Neil — Saturday, 16:27 UTC
Help to educate the companies about bloggers. – Dave & Deb
Cailin O'Neil — Saturday, 16:25 UTC
With @everythingeverywhere @theplanetd and @andy_murdock #tbex@ TBEX 12 at Keystone , CO instagr.am/p/L8PNIkNrzI/
— Michael (@artofbackpackin) June 16, 2012
Cailin O'Neil — Saturday, 16:24 UTC
Focus on becoming a brand ambassador and building relationships with companies. – Dave & Deb
Cailin O'Neil — Saturday, 16:23 UTC
Hey #tbex stop by & enter to win our VA is for Wine, Beer & food Lovers giveaway! Drop us a card & we’ll announce at 4. twitter.com/vatourismpr/st…
— Virginia Tourism PR (@vatourismpr) June 16, 2012
Cailin O'Neil — Saturday, 16:23 UTC
2012 is the year where companies are warming up to Travel Bloggers and wanting to work with them. – Gary Ardnt
Cailin O'Neil — Saturday, 16:20 UTC
Checking out @andrewghayes session How to Find the Best Bloggers for your Brand #tbex
— DoItWhileYou’reYoung (@diwyy) June 16, 2012
Cailin O'Neil — Saturday, 16:14 UTC
Next up I’ll be live tweeting from the “How to Work with Brands” Session with Gary Ardnt of “Everything Everywhere”, Dave & Deb of The Planet D and Andy Murdoch of Lonely Planet.
Cailin O'Neil — Saturday, 16:02 UTC
I’m talking about mobile photography at #TBEX at 10:15 AM in Torreys Peak III in the conference center …
— Kirsten Alana (@KirstenAlana) June 16, 2012
Cailin O'Neil — Saturday, 15:59 UTC
Very genuine keynote address by @cc_chapman on blog content. Thank you (and happy Father’s Day)! #TBEX
— Amy Whitley (@pitstopsforkids) June 16, 2012
John O'Nolan — Saturday, 15:54 UTC
Great session – now time for some Q&A. If anyone dares to approach the big scary microphone.
Cailin O'Neil — Saturday, 15:53 UTC
Just be honest. Be honest with who you are, be honest with your industry, and be honest with the clients. – Zack Arias
Cailin O'Neil — Saturday, 15:52 UTC
I’ve got the warm fuzzies this morning. Love you guys!!! #tbex
— Stephanie (@20sTravel) June 16, 2012
Cailin O'Neil — Saturday, 15:51 UTC
I’ve got the warm fuzzies this morning. Love you guys!!! #tbex
— Stephanie (@20sTravel) June 16, 2012
Cailin O'Neil — Saturday, 15:50 UTC
C.C. Chapman “Create wings and roots on your content. Do not depend on sites that you don’t own and control like Facebook, Twitter, etc.”
Always make sure your home base is something that you own. Your blog is your home.
Always drive things back to your website.
John O'Nolan — Saturday, 15:49 UTC

Cailin O'Neil — Saturday, 15:47 UTC
Twitter is the water cooler for people who work at home (via @cc_chapman) #tbex
— Kara Rosner (@TravelPRpro) June 16, 2012
Cailin O'Neil — Saturday, 15:47 UTC
https://twitter.com/TravelPRpro/status/214020662094856193
Cailin O'Neil — Saturday, 15:45 UTC
Sitting in the keynote and may have just realized the direction I want to take with @wanderscapes. Loving the ideas flowing. #TBEX
— Ashley (@ashalah) June 16, 2012
Cailin O'Neil — Saturday, 15:44 UTC
C.C. Chapman “You never know when a simple “Hello” will lead to something amazing. Make sure you say hello to people. Face to Face will always trump online. Putting faces to names, going beyond the avatar. “
Cailin O'Neil — Saturday, 15:42 UTC
RT @travelingeditor: Yes, we’re all competitors – but successful travel bloggers get by by helping each other. Focus on community. #TBEX
— Amanda Williams (@DangerousBiz) June 16, 2012
Cailin O'Neil — Saturday, 15:38 UTC
Call me a social guy but I hate email and newsletters. #tbex
— Robert Patterson (@robertpatterson) June 16, 2012
Cailin O'Neil — Saturday, 15:37 UTC
C.C. Chapman “We all live and die in our email inboxes. Newsletters are an amazing way to be seen.” Everyone should seriously consider starting an email newsletter. “Don’t shy away from it.”
Cailin O'Neil — Saturday, 15:34 UTC
C.C. Chapman is also telling us “You must be creating video”
Cailin O'Neil — Saturday, 15:29 UTC
C.C. Chapman is encouraging everyone to “create an emotional response” with all of the content they create.
John O'Nolan — Saturday, 15:25 UTC
The Travelllll.com live streaming station. Oh yeah. 2 laptops.

Cailin O'Neil — Saturday, 15:21 UTC
So glad my “kim killed a puppy” quote made it into the video! #tbex #heartyoukim
— Stephanie (@20sTravel) June 16, 2012
Cailin O'Neil — Saturday, 15:19 UTC
C.C. Chapman the Keynote speaker has taken the stage
Cailin O'Neil — Saturday, 15:16 UTC
Kim Mance’s 8 year old daughter is telling everyone the story of #TBEX via video. Its pretty rockin’
Cailin O'Neil — Saturday, 15:14 UTC
What’s your best trip ever & why? Tweet using #SPGAMEX | Taking my mom to Europe 1st class using miles/points bit.ly/MQIuF1 #TBEX
— JohnnyJet (@JohnnyJet) June 16, 2012
John O'Nolan — Saturday, 15:10 UTC
And we’re off – opening video is playing. Kim and Rick will take the stage momentarily.
Cailin O'Neil — Saturday, 15:09 UTC
If you’re at #TBEX join us at the Social Media Strategy session at 11:30-first 20 get free @sabra hummus!
— Matt (@LandLopers) June 16, 2012
John O'Nolan — Saturday, 15:05 UTC
Everyone is just making their way in now and taking their seats. LOTS OF TRAVEL BLOGGERS EVERYWHERE.
Cailin O'Neil — Saturday, 15:02 UTC
So you wanna be a #travel blogger? Listen to pro advice from @marilyn_res ow.ly/bCdPL #TBEX #blogging
— Andrew Evans (@WheresAndrew) June 16, 2012
John O'Nolan — Saturday, 15:01 UTC
We’re just about ready to get started here – myself and Cailin will be providing your live coverage for the next 48 hours. Don’t mind the tweet and instagram counts on the left and right, by the way – those aren’t working right now.
John O'Nolan — Saturday, 14:52 UTC
Ok then, we’re just about set up – looks like the live video stream of the opening keynote is going to work just fine! Fingers crossed.
Cailin O'Neil — Friday, 20:11 UTC
@carole_baker Hey Carole – this is me from @travelllll – can DM this account. Let me know prices – can pay cash :)
— John O’Nolan (@JohnONolan) June 15, 2012
Cailin O'Neil — Friday, 20:10 UTC
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John O'Nolan — Friday, 19:35 UTC
Welcoming all of our arriving travel bloggers!See you all tomorrow! #OpeningDay #TBEX
— Keystone Resort (@KeystoneMtn) June 15, 2012
John O'Nolan — Friday, 19:24 UTC

John O'Nolan — Friday, 19:23 UTC
Photo walk around Keyston with @KirstenAlana and @earthXplorer is going on right now. Later we’ll be heading to the TBEX welcome party to meet up with everyone on top of a mountain – which sounds safe-ish. It’s a good thing there won’t be any free alcohol there.
Oh wait…
John O'Nolan — Friday, 16:53 UTC
Well, we’ve arrived in TBEX and – despite some equipment malfunctions and hiccups – it’s looking like everything is going to come together for a great event. Most bloggers are on their way to Keystone from Denver right now, as the TBEX team put the finishing touches on all the arrangements over at the venue.