Tourism and Destination Marketing News and Media

Visit Finland Turns To Travel Blogger Group For New Campaign

by Alastair McKenzie RSS 8 Comments
Suomenlinna sea fortress in Helsinki

Visit Finland has turned to the new travel blogger marketing group, Navigate Media, to highlight the country as a winter, as well as summer destination.

The campaign, which kicks off in February, is called ‘Finland Blogsposure’ and will be run under the #VisitFinland hashtag.

Six Navigate Media Group (NMG) bloggers will be hosted; Ayngelina Brogan of www.BaconisMagic.ca, Pete and Dalene Heck of www.HeckticTravels.com, Michael Hodson of www.GoSeeWrite.com, Michael Tieso of Continue Reading

Professional Travel Bloggers Association Reaches Launch Milestone

by Alastair McKenzie RSS 38 Comments
abstract crowd

The new Professional Travel Bloggers Association (PTBA) is taking two important new steps today as it emerges into the light from a long period of cooperative development.

The major travel industry show, ITB in Berlin (March 2013) has announced a partnership with PTBA, and in the next 24 hours travel bloggers will be openly invited to sign up for PTBA membership on the association’s new website.

The PTBA has been formed by a core group of Continue Reading

Are Tourism Organisations Geared Up For Gamification?

by Alastair McKenzie RSS 10 Comments
Tourist in Moscow, Russia

They should be. Google have launched the beta version of a new virtual reality Massive Multi-player Online Role-Playing Game (MMORPG) and its players will be coming to a destination near you.

Traditionally, MMORPGs (like World of Warcraft) have had nothing to do with the travel & tourism industry, or for that matter ‘real life’! Usually based on a digital fantasy world, the closest they ever came to having a practical real life purpose was in the brief moment when some Continue Reading

USA’s I-visa Is A Cold War Relic And Should Be Dumped Now!

by Alastair McKenzie RSS 4 Comments
coldwar

For the last decade, at press events and travel trade shows like Pow Wow, ITB and WTM, travel journalists have been telling any high-ranking U.S. government or tourism official who will listen, that the I-visa sucks and does the USA’s tourism industry real damage.

Recently the subject came up again at a presentation on the newly formed Brand USA (aka DiscoverAmerica) for members of the British Guild of Travel Writers (BGTW). A long list of complaints about the system Continue Reading

How The Travel Industry Can Embrace Mobile as a Competitive Advantage

by David Friedman RSS 1 Comments
Get Smart

The success of Destination Marketing Organisations (DMOs) in a connected mobile world hinges on their ability to continuously assert their brand as the primary source of trusted, engaging, targeted and actionable information about unique experiences. So why aren’t they?

As Destination Marketing Organizations (DMOs) were busy putting the finishing touches on glossy brochures, preparing press trips and setting up pavilions at yet another travel show, along came a bunch of bespectacled tech troublemakers disrupting the entire market. That may be Continue Reading

Page 1 of 1912345678910...Last »