The major travel industry show, ITB in Berlin (March 2013) has announced a partnership with PTBA, and in the next 24 hours travel bloggers will be openly invited to sign up for PTBA membership on the association’s new website.
They should be. Google have launched the beta version of a new virtual reality Massive Multi-player Online Role-Playing Game (MMORPG) and its players will be coming to a destination near you.
Traditionally, MMORPGs (like World of Warcraft) have had nothing to do with the travel & tourism industry, or for that matter ‘real life’! Usually based on a digital fantasy world, the closest they ever came to having a practical real life purpose was in the brief moment when some Continue Reading
For the last decade, at press events and travel trade shows like Pow Wow, ITB and WTM, travel journalists have been telling any high-ranking U.S. government or tourism official who will listen, that the I-visa sucks and does the USA’s tourism industry real damage.
Recently the subject came up again at a presentation on the newly formed Brand USA (aka DiscoverAmerica) for members of the British Guild of Travel Writers (BGTW). A long list of complaints about the system Continue Reading
The success of Destination Marketing Organisations (DMOs) in a connected mobile world hinges on their ability to continuously assert their brand as the primary source of trusted, engaging, targeted and actionable information about unique experiences. So why aren’t they?
As Destination Marketing Organizations (DMOs) were busy putting the finishing touches on glossy brochures, preparing press trips and setting up pavilions at yet another travel show, along came a bunch of bespectacled tech troublemakers disrupting the entire market. That may be Continue Reading