Tourism and Destination Marketing News and Media
easyJet holidays, the holiday division of the British low-cost airline, are promoting their holiday options in Egypt with a social media ‘pyramid scheme’.
The easyJet InspireTravel Egypt campaign was promoted last night at a special blogger event in London, which began at Cleopatra’s Needle on The Embankment (which some of you will know has a copy of Bradshaw’s Railway Guide in the time capsule beneath it) before moving on to one of London’s best kept tourist secrets Continue Reading
Travel companies and websites often emphasise a hotel’s star rating in descriptions, reviews and web pages, but are they really comparable?
You might think this is a reliable guide, but it turns out that there is no internationally standardised ranking system for hotels. So what are these stars based on?
The Universe of Star Rating Systems
Countries including Belgium, Denmark, Greece, Italy, Malta, Netherlands, Portugal, Spain and Hungary have nationally standardised rating systems according to law. In countries such as Continue Reading
If you are planning to organise a group fam trip for bloggers, as opposed to traditional travel journalists, here are 10 planning tips to consider.
Firstly some background. There are a number of factors that make a blog trip different from a traditional press trip…
Travel bloggers are nearly always independent travellers and their followers are the same – Expect them to write about travel components (experiences, destinations) not whole packages.
Travel bloggers are grouped by Continue Reading